Standard Chartered Gives You the Perfect Excuse to Want a New Car

We saw this ad by Standard Chartered Bank on Sunday in the newspaper – “You want a new car we give you the perfect excuse”. Standard Chartered is giving away 5 Audi cars to customers who deposit or invest with them.

What’s wrong with giving away cars as a promotion? What’s wrong with showing a picture of a car being dumped?

This is probably no big deal to the public, except that we have always read that Standard Chartered is concerned about the environment and climate change.

Standard Chartered claims on their website that:

We are conscious of our responsibility to cut the carbon dioxide emissions caused by our operations and have exceeded our reduction targets for 2008. But we can do much more to deal with the business and other risks that we all face. We work with employees, customers and other stakeholders to raise awareness, stimulate action and reduce their impact on the environment. We set ambitious targets to minimise our own carbon footprint and paper use. And we finance businesses and projects that will reduce emissions and help people adapt to climate change.

So, is this the perfect excuse for you to want a car?

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