Do Environmental NGOs Have KPIs?
January 21, 2010 by Eugene
Filed under Business and Organisations, Singapore
We were wondering whether local environmental NGOs and groups have Key Performance Indicators (KPIs) and track these indicators. KPIs are
commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organizational goals. – Wikipedia
We think it’s important for NGOs to have KPIs to keep track of their work and outreach. Here are some suggested KPIs:
1) Number of or % reduction/improvement of environmental problem/opportunity (depends on mission) due to organisation’s efforts (services, projects, campaigns, events, outreach, etc)
2) Number of volunteers and turnover rate (over 1, 3, 5, 10 years), and “followers” (Facebook, Twitter, RSS feed and newsletter subscribers, etc)
3) Number and frequency of media coverage (newspapers, radio, magazines, blogs, Facebook links, Twitter tweets and retweets, etc), and website traffic
4) Number of participants/visitors/partners for campaigns and events (for recurring and one-off events)
5) Amount and % of financial income from sponsors, regular and one-off donations, sales from products and services, etc
Are you aware of environmental NGOs that have KPIs? Share the information with us, thanks.
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why is it necessary to impose capitalist concepts on environmental groups? it’s not important how many people they have guided a year for example. Even if it’s one person, that one person could be the Prime Minister. Quantifying instead of qualifying our “performance” is just like determining if a country is “progressing” based on GDP. I thought it’s well known that GDP is not the best guage of how well a country is doing for the same reason as why these proposed KPIs would only kill volunteer’s morale. It’s not a numbers game.
It’s up to the groups to decide what are their appropriate KPIs (if they think it’s useful). Numbers provide a gauge on progress and shows accountability and transparency. So that the groups can know whether their programmes, campaigns and outreach are working or whether there’s a need to make adjustments. And so that the public can know whether the money or resources given to groups are put to good use. Ultimately, the groups should aim to do look, not just look good – a mix of quantitative and qualitative indicators will help the groups know whether they are doing real good for the environment.
GDP is an indicator but not the only indicator. Instead of blaming GDP (which is only a tool and “dead”), blame the capitalists (who are “live”) that determine progress based on GDP alone. There are no bad tools or indicators, only bad people with bad thinking.
Dear Director,
Greeting!
I am interesting in continueitng learning from your org in Asia green key summary /activities 2010 and beyond. kindly advise back the key note for further learning with much appreciation.
email: heritage@truemail.co.th
Best Regards,
Suwanee
66819842893
Dear Director,
Greeting!
I am interesting in green energy KPI and sustainable development in green Eco .
Many thanks.
Suwanee