Singapore Creates First Official LOHAS Region in Asia
November 13, 2009 by Eugene
Filed under Asia, People and Lifestyle, Singapore
LOHAS Asia is pleased to announce that it is formally linking up with the Kranji Countryside Association to designate the entire Kranji Countryside a “LOHAS Region”, to promote healthy & sustainable living practices in Asia.
LOHAS stands for “Lifestyles Of Health And Sustainability”, a consumer-lead movement originated in the USA in the late 1990’s. LOHAS Asia has been formed to provide a platform for businesses and consumers alike in Asia who wish to promote LOHAS as the way forward for living in Asia today.
Adam Horler, President of LOHAS Asia, remarking on this announcement said:
“LOHAS promotes consciously for the individual and corporate customer. We can buy products and services that pay no regard to the environment or we can seek out products and companies that consider their environmental impact in all they do to bring products to market.
Individual consumers are the most powerful economic force in the world, far more powerful than corporations or even governments. If we choose to support Earth-friendly companies, we can save the planet, far faster than passively waiting for legislation to force companies to change. For instance, if we choose to buy organic and locally-produced foods for health reasons, we are also supporting sustainable agriculture and buying produce that has not had to be transported miles to get to our plates.
The Kranji Countryside Association does great work in Singapore already promoting local, healthy and environmentally-sensitive production of food for the local market. We hope that by naming the area a LOHAS Region we will be able to attract even more awareness and support to this jewel that exists in Singapore.
We shall be establishing our Asian HQ in Kranji, and hope to create a LOHAS Centre to showcase the region’s products and a better way of living for all Singaporeans, giving them the chance to become Lohasian consumers and save the planet, one purchase at a time.”
Mrs Ivy Singh-Lim, President of the Kranji Countryside Association, commented:
“The Kranji Countryside Association is ecstatic with this link-up with LOHAS as it is the most appropriate platform to further strengthen our vision. We are encouraging people to be aware of nature in the quest for human progress. There is an urgent need to be aware that the impact of the carelessness of our behavior can destroy our very existence on this earth.
As such all of us farmers are 100% behind LOHAS Asia and look forward to the great changes we can make together.”
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