PURE – Lifestyle Magazine by PUB

PURE is a quarterly water-themed lifestyle magazine by PUB. Over the past 3 years, we read it frequently for the water lifestyle stories, water-saving tips, water attractions, and the latest water happenings. The magazine also features several MediaCorp artistes and their thoughts on water. And of course, there’s our favourite Water Wally.

We like PURE for its easy reading and attractive design, and also the fact that it manages to “educate” on water issues and conservation through a fun lifestyle approach, unlike other typical government publications. For its approach, PURE was given an Honourable Mention in the category of Corporate Publications in the Asia Pacific PR Awards 2008.

For the latest issue and onwards, PURE will be published on recycled paper and printed using soy inks. It’s also smaller in size. Get your copy today at selected MRT stations, public libraries and schools. You can also subscribe to the e-copy of PURE by sending an email with your name and date of birth to pub_pure@pub.gov.sg. You can download past issues of PURE here.

We feel that besides PUB’s technology advancements and the multiple awards won over the last five years, PUB has also been great in public awareness and water campaigns. All thanks to the PUB’s all-female communications team. They deserve their winning of the overall Grand Prize in London in the Golden World Awards for Excellence 2008 for their communications programme. And they should serve as an example of how the civil service can and should better communicate their programmes and campaigns.

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