TED Talk: The wisdom of designing Cradle to Cradle

This video shows a talk presented at the annual TED (Technology, Entertainment, Design) conference by architect William McDonough, the co-author of the influential book, Cradle to Cradle. The book calls for a rethinking of waste by turning waste into nutrients that can be reused, thus creating a closed loop. His talk explains the idea and gives examples of cradle to cradle design. A must-see video for an introdcution to green design, especially for designers and architects. You can watch the video or download it at the TED website. Learn more about McDonough and his work at his homepage.

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